Vision:
- Grow Leadership to have the confidence and trust to empower their organisation and achieved their potential.
- Understanding why/how agile exec coaching is different. How to do it effectively.
What is It
The “how-to” guide is a list of short conversations to have with Directors (Derek is director level persona) to help shift their values and influence other areas of the organization
What are our pre-requisites?
When giving advise to anyone, it helps to Gain Trust
This can be done, especially with executives, through Building a relationship, Showing credibility and providing results.
We then defined the problem as an Epic:
“As an Agile Coach, I want to know how to approach and do Executive Coaching, so I can better serve the organization.”
To give some context behind it:
We created some proto-personas, and focused our work on how to influence Derek the Director.
How to Use It
We created the following list of Hot-Topics with which we could be in conversation with our director. Each topic was atempted to be broken down into:
- an Opening Question,
- an Elevator pitch,
- key metrics or case studies,
- sound bites.
The Topics are:
- Better ROI
- How do I Beat the Competition?
- How do I De-Risk my deliveries?
- How do I improve Transparency?
- How to Deliver The Right Thing
- Highlight Inefficiencies
- Alignment
- I am Wonderful
- Incremental Funding
- Increase Trust
- How do I Delight Customers
How we did it
Team forming and Vision creation.
The process we followed:
The Team
Name | Twitter @ | |
Terri Ruggieri | Terri.Ruggieri@gmail.com | Terri0507 |
Don Ewart | Don.Ewart@capgemini.com | — |
Adrian Perreau de Pinninck | Adrian.Perreau@agilar.org | eidrien |
Premkumar L. | Premkumar.l@gmail.com | PremkumarL |
Silvana Wasitova | wasitova@yahoo.com | wasitova |
Malcolm Lisle | MalcolmLisle2007@btinternet.com | — |
Zia Malik | Zia.malik@dmzen.co.uk | Zm9 |
Sophie Manton | Sophie.Manton2@azula.co.uk | sophiemanton |
Dinesh Sharma | Dino.sharma@gmail.com | AgileGurukul |
Tony Ackyord | Anthony.t.ackyord@aexp.com | |
Phil Poole | Phil.Poole@itv.com | ILoveNiceThings |
Kai Simons | info@ksimons.de | LetsGetAgile |
Maureen Manonren | Manonnen@gmail.com | Manonnen |
Mat Roadnight | Matt.roadnight@sprintagile.com | — |
Glenn Smith | glenn@tootech.co.uk | gupster |
Eben Halford | eben@agileista.com | ebstar |
Praveen karadiguddi | Praveen.nk@gmail.com | Praveen_nk |
Dragan Jojic | Dragan@Capagility.com | DRJojic |
Geoff Ainsworth | Geoff.ainsworth@opengi.co.uk | |
David Collins | David.collins@opengi.co.uk | d2ve_c |
How we got started:

Executive Coaching: Brainstorming Process