Beat the competition

 

Opening Question: “Have you seen the <feature> of <competitor>?”

follow up: “How long would it take your org. to make money out of that feature?

Key Metrics:

• Lead time, cycle time
• Pirate metrics (AAARR)
• Market share trend
• Profit margin

Case Studies:

• LinkedIn
• Salesforce
• Maersk
• JP Morgan

What to do now?

• Gather early feedback
• Build, measure and learn
• reduce lead and cycle time
• Lean startup hypothesis testing