Beat the competition


Opening Question: “Have you seen the <feature> of <competitor>?”

follow up: “How long would it take your org. to make money out of that feature?

Key Metrics:

    • Lead time, cycle time
    • Pirate metrics (AAARR)
    • Market share trend
    • Profit margin

Case Studies:

    • LinkedIn
    • Salesforce
    • Maersk
    • JP Morgan

What to do now?

    • Gather early feedback
    • Build, measure and learn
    • reduce lead and cycle time
    • Lean startup hypothesis testing



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